“The power of a billion”

The growth of the aerosols in India has been directly proportional to the growth of disposable income of its population, at least in the last decade, writes Sanjay Malhotra, managing director at Aerol Formulations. The household insecticide, pharmaceutical aerosols, personal care deodorants and air fresheners have been the main drivers so far, followed by paints, industrial and automotive-use aerosols. Once considered as a luxury product, the acceptance and use of aerosols has steadily grown and the future holds great promise for the industry. About 1.4 billion people spread over 4,000 towns, cities - and about 0.6 million villages – inhabit India. Over 8 million small and medium business enterprises, 0.25 million large industry businesses and a thriving service sector has contributed to make India the fourth largest economy by GDP, and the fastest growing economy of the world. India is a world in itself. Domestic consumption will always be its strong point and that is what lures businesses from across...