Native, the personal care brand owned by Procter & Gamble, has launched a reformulated deodorant spray as part of a wider update to its deodorant and body wash lines.
The spray format is free of both aluminium and chemical propellants, and delivers up to 72 hours of odour protection. Native says the product dries quickly and leaves no white residue. It also contains vitamin B3 and is certified vegan and cruelty-free.
The reformulated spray is available in ten scents, including Coconut & Vanilla, Sea Salt & Cedar and Toasted Vanilla & Honey, and is priced at $14–$15. It is stocked at Target, Amazon and Walmart, as well as direct via nativecos.com.
Christopher Talbott, chief executive of Native, said the updated range was designed to deliver stronger odour protection while maintaining the brand's approach to ingredient sourcing.
The launch comes amid growing consumer demand for personal care products that combine clean formulations with performance credentials.
Native launches propellant-free deodorant spray in reformulated range
