Volcke Aerosol, the second-generation family business led by Jeff Volcke, has opened a brand-new Experience Center at its production site in Fiesco, northern Italy.
In this dedicated space, customers, suppliers and partners can explore new product ideas together, test concepts and discuss technical possibilities, supporting the development of future innovations in sprays and aerosols.
The local community, led by the mayor, had nothing but praise for the West Flemish investor, which is by far the largest employer in Fiesco and the surrounding area. Volcke Aerosol employs 170 people, and its aerosol cans and sprays for the food, cosmetics and healthcare sectors are exported to around 65 countries worldwide.
The Experience Centre is located in quiet countryside near Milan, one of the world’s capitals of design, craftsmanship and art, and is easily reached from all three of the city’s airports. It offers a setting for collaboration, hands-on product demonstrations, formulation discussions, packaging inspiration and innovation workshops.
It has been designed as a practical, creative forum where ideas can be tested, refined and turned into market-ready aerosol and spray solutions.
The centre is based at Volcke Aerosol Italy’s energy-neutral production site and strengthens the company’s full-service offering in product development, filling, packaging and regulatory support.
By bringing customers and suppliers closer to R&D and production, Volcke Aerosol aims to encourage faster collaboration, deeper technical knowledge-sharing and more efficient innovation, from the initial idea through to final market launch.
“With the opening of our Experience Center in Fiesco, we want to offer our customers and suppliers more than just a meeting room,” said Jeff Volcke, CEO of Volcke Aerosol. “It is a place to experiment, exchange expertise and together shape the next generation of innovative sprays and aerosols.”
The Experience Centre reflects Volcke Aerosol’s commitment to joint innovation and its ambition to support customers in key markets with tailored, future-focused aerosol and spray solutions. From food decoration and application concepts to spray formats for personal care and healthcare, the new space is intended to inspire product development and help partners respond to changing consumer and market needs.
Source: Made in (made-in.be)
