Dove has partnered with Australian football star Ellie Carpenter to launch a limited-edition body wash and antiperspirant deodorant range in Australia.
The launch forms part of Dove's wider global Body Confident Sport campaign, which has also seen major activations around the FIFA World Cup 2026.
The range supports the Dove Body Confidence Sport Program, delivered in partnership with the Butterfly Foundation, which aims to keep young people — particularly girls — in sport. Research cited by Dove finds that 45% of girls who quit sport have faced criticism about their body type.
Carpenter said: "Too many girls drop out because of body criticism, but sport should be about confidence, joy and belonging. Body confidence, to me, is feeling comfortable and proud of what your body can do, not how it looks."
The programme offers a 'Coach the Coach' training resource and Body Confidence Athlete Kit to help create more inclusive sporting environments. Danni Rowlands, Director of Education Initiatives at Butterfly Foundation, added: "Sport should be a place where every young person, in every body, feels accepted, supported and free to participate without fear of judgement."
The limited-edition Dove Advanced Care Pomegranate Body Wash (700mL) and 72hr Advanced Care Antiperspirant Deodorant (250mL) are available now.
