Unilever has teamed up with German aerosol can manufacturer Tubex to develop its eco-friendly antiperspirant, Rexona Recycled Refreshed.
The Rexona aerosol can is made of a patented aluminium alloy and 25% real post-consumer recycled (PCR) material. The use of alloy and a slight change of shape makes Rexona Recycled Refreshed 14% lighter than its predecessor. The significant weight reduction was the result of joint development between Unilever, Tubex and slug supplier Neuman Aluminium.
In a statement, Tubex said that usually a can is fully lacquered inside. This can is only partially (50%) lacquered, which saves additional resources. The firm also said that standard lacquers emit volatile organic compounds (VOCs) when applied. To forego the use of VOCs, Unilever opted to use internal powder coating instead.
Tubex said it was the first can manufacturer in the industry to apply internal powder coating and it has a wealth of experience working with this VOC-free lacquer. Leopold Werdich, managing director of Tubex, noted the many ecological advantages, stating: “Alloy, use of PCR, partially internal lacquered, internal powder coating and 14% lighter than its predecessor – this can is sustainability at its best!”