Flex Seal gets a makeover

Phil Swift, inventor and CEO of adhesive spray Flex Seal, explores the product’s journey – and recent rebrand – with World Aerosols.
Flex Seal  is an American brand of adhesive bonding products made by the family-owned company Swift Response in Weston, Florida in the US.
The spray is essentially liquid rubber in a spray can.
“When applied, it sprays out as a thick liquid that seeps into gaps, cracks, and holes — even those that are invisible to the naked eye — and dries to form a watertight, flexible, rubberised coating,” explained Swift.
“The spray can is an easy-to-use, controllable delivery system, making it perfect for a wide range of DIY projects around the home.”
It can be used on virtually any surface, including wood, metal, tile, concrete, masonry, fabric, glass, plastic, aluminum, porcelain, drywall, rubber, cement and vinyl, he added.
“It’s designed to stand up to the elements—resisting sagging or dripping in summer heat and preventing cracking or peeling in winter cold. It even offers protection against corrosion. The applications are endless, both practical and creative, making Flex Seal an...