The organisation's funding will be used to aid crisis management, particularly in the epicentres of the virus, as well as region's with weak public health systems. The company will team up with international organisations and local authorities to support those in need.
Beiersdorf's immediate measures include:
- Donation of one million litres of disinfectant. The company has activated factories on five continents to produce disinfectants.
- Donation of at least 5 million NIVEA skin and hand-care products to medical personnel around the world whose skin is "currently particularly strained"
- Direct financial support for NGOs, both international organisations as well as partners of the Beiersdorf Group that are currently facing major challenges
- Doubling any employees' personal donations
"Merely two months have passed since our first donation reached Wuhan," said Stefan De Loecker, Beiersdorf's chief executive. "Covid-19 has since then turned into a global crisis. We are all in this together. As a company, we want to focus our contribution on several especially vulnerable groups in our societies, to support them and to help to protect them.
"This a historical crisis of exceptional magnitude. We are convinced that combatting Covid-19 requires significantly more effort, togetherness and collaboration. We call our program 'Care Beyond Skin'. It expresses our commitment to reach beyond our core business - taking care of people's skin - to maximise our contribution."