As this year’s winner in the category of aluminium aerosol cans already on the market, the jury chose a can manufactured by Trivium Packaging Brazil for Rexona (pictured right). As the official dance partner of Now United, the judges felt Rexona’s graphics showcased bright vivid colours and expressed the values of the group, instilling confidence that the product provided the protection consumers needs to move as they want.
The judges also thought the design reflected the fans' desire to see the members of Now United on the can. The challenging design required a significant level of hands-on work to ensure the faces were of the highest quality in printing, all while maintaining Rexona’s brand positioning, group approval and technical feasibility.
The visuals celebrate the group members, movement and dance, said the judges. Rich in details, their faces and bodies are overlaid with colours and graphics, a challenging technical design aspect that required Trivium to capture all the nuances of expressions using eight-colour dry-offset technology. The aluminium packaging was launched using an advanced alloy developed by Trivium that contains recycled content and allows light-weighting and contributing to reduced consumption of aluminium with sustainable impacts on the overall supply chain. In addition, the deodorant can’s design includes a QR Code, that connects consumers with a new exclusive dance content hub, a new media platform that allows for the intrinsic connection between brand, product and content.
~re:gen
In the Prototype category the jury awarded an innovative packaging solution produced by Ball Aerosol Packaging. The can represents a new era of sustainable packaging grounded in the mission to re-define aluminium aerosol packaging by re-imagining, re-thinking, re-building and re-placing the current landscape of aerosol packaging, the panel said.
Ball has achieved a 50% reduction in carbon footprint compared to a standard aluminium aerosol can and launched its most sustainable aerosol can to date. The “re:gen” can demonstrates what can be achieved when thanks to ReAl®, Ball’s proprietary and patented alloy composition, 50% recycled content and low-carbon primary aluminium sourced from renewable energy sources like hydroelectric power, which generates 75% less CO2e compared to global average for aluminium production, are combined.
The cans produced are up to 30% lighter, compared to a standard aluminium aerosol can, while retaining strength, structure and package integrity. The impact of light-weighting is significant; less weight and less raw material means considerably less energy used in production and transportation. Ball is committed to providing globally impactful solutions and the “re:gen” cans, which are available on a global scale, are no exception, noted the judges. Ball continues to take a holistic approach to identify opportunities throughout the product lifecycle and in doing so, delivers innovative packaging solutions that will help people live more sustainably and improve the health of the planet.
AVEO
The winner in the Sustainability category was the “AVEO” aluminium aerosol can, which is produced by German can manufacturer Linhardt. Linhardt’s aerosol cans are made of fully and infinitely recyclable aluminium. Recycling of aluminium consumes only about 5% of the energy needed for the production of primary aluminium. In fact, around 75% of all aluminium ever produced is still in use today.
One way to keep the valuable aluminium in the loop is to use recycled aluminium for new products. Linhardt’s new aerosol cans for the German drugstore Müller’s private label brand AVEO consist of 100% post-consumer recycled aluminium and thus have a significantly lower carbon footprint than comparable standard cans. The rolled strips for Linhardt’s slugs are cast directly from the molten aluminium scrap eliminating both the energy-consuming second melting process and the transport from the re-melter to the slug producer. The AVEO cans are decorated with mineral-oil free colours, with a possible exception of gold- and silver-coloured decorations. A reasonable combination that further contributes to the can's overall sustainability.
Gregor Spengler, AEROBAL’s secretary general was extremely satisfied with this year’s award: “It is excellent to see that AEROBAL members have convincing answers to customers’ demands for increased sustainability, compelling designs and more interactivity between packaging and consumers thanks to cutting-edge production technology.
"The innovative spirit of AEROBAL members allows them and their customers to stay ahead of the pack when it comes to the development of innovative, resource efficient, consumer-friendly and eye-catching packaging. All this makes me confident of a bright future for aluminium aerosols.”
