Whipshots releases limited edition peppermint flavour
Whipshots, launched last December in partnership with global artist and icon Cardi B, recently surpassed one million cans sold in under one year of retail availability, exceeding all internal projections. The company said the peppermint flavour will continue to showcase versatility and celebration to an otherwise stagnant market.
"With the holidays right around the corner, we are thrilled to release the new peppermint flavour just in time for consumers to enjoy with their family and friends," said David Dreyer, CMO of Starco Brands. "As the demand for Whipshots has exceeded all expectations, we look forward to new flavour innovation throughout the year that will continue to disrupt the spirits industry one whip at a time."
A Double Gold medal recipient in the 2022 SIP Awards and Gold medal recipient in the Los Angeles International Spirits Competition, Whipshots has 10% Alc./Vol, does not require refrigeration, and is a "luxurious addition" to any cocktail, dessert or party.