Unilever launches natural aerosol deodorant under Schmidt’s brand
The brand's ozone-friendly aerosol product comes just weeks after Unilever ANZ was awarded B-Corp status, making it one of the largest businesses to receive the accolade for purpose-led business. It is one of around 460 businesses in Australia and New Zealand to receive B-Corp certification.
John McKeon, marketing director, Unilever said: “Currently a natural aerosol deodorant is not available in the market, however most Australians prefer an aerosol deodorant, so we are proud to lead the way with Australia’s first-ever certified natural aerosol deodorant. Now Australians can enjoy a natural deodorant in their favourite format. Bringing this to life with Emotive has been a fun ride and we look forward to continuing to innovate to bring new formats within the naturals category.”