TUBEX has won a German Packaging Award in the sustainability category for its collaboration with Cien, a brand owned by supermarket giant Lidl.
Cien Pure & Fresh deodorant is the first aerosol deodorant in the world to be printed with natural ink. The print was the ‘last missing piece’ needed to manufacture the most sustainable monobloc aluminium aerosol can, according to Tubex.
The printing ink from PURe is free of mineral oil, palm oil, soybean oil and coconut oil and helps to preserve the rainforest. Binding agents of the ink are based on 100% renewable resources, without further chemical modifications.
PURe and Tubex worked closely together to develop the sustainable printing ink, TOPcolours, for aluminium.
The Cien Pure & Fresh deodorant can is 6% lighter than the previous design due to the alloy used, with up to 25% real post-consumer recycled (PCR) inclusion – up to 60% PCR inclusion is possible. The PCR used is solely from the yellow bin in Germany and is made from recycled consumer waste.
To ensure a steady supply of certified PCR material, Tubex and PreZero Pyral entered into an exclusive partnership, similar to Tubex’s partnership with PURe. The water-based over-varnish emits 60% fewer solvents than a standard topcoat and complements the sustainability of the can, said the company.
The annual German Packaging Awards take place under the patronage of the Federal Minister for Economic Affairs and Energy, Peter Altmaier.
In a statement, the company said: "Tubex is very proud to win this prestigious award again in 2021 – it is a great reward for the team of Tubex Rangendingen and its constant developments in sustainability. It is also a great result of working together with other partners in the industry to achieve common targets. Thanks also to our partners Neuman, PURe and PreZero Pyral."
Tubex’s innovations were recently recognised in the 2021 ADF Innovation Awards. The company won the Concept of the Year award for TOPcolours, and two certificates for its patented alloy with real PCR inclusion, one in the Concept of the Year category and one in Sustainable Innovation.
Look out for a full review of the ADF Innovation Award winners in our July/August edition.