Story behind the can, World Aerosols speaks to Ardagh Group’s Markus Danne
Ardagh Group is a global leader in metal and glass packaging solutions, producing packaging for most of the world’s leading food, beverage and consumer brands. The company operates 100+ metal and glass manufacturing facilities in 22 countries across 5 continents, employing approximately 23,000+ people and has global sales of approximately $8.6 bn.
Last year, the Luxembourg headquartered company collaborated with Beiersdorf to help create aerosol cans for the new female range of deodorants in its Nivea brand. German personal care company Beiersdorf conceptualised the design for the new aerosol can, while Ardagh Group carries out the manufacture at its specialist aerosol plant in Veenendaal, the Netherlands.
According to a Nivea statement at the time of the launch, the new design has received a “warm welcome” and positive consumer responses. A key feature of the new design is that it stands 9mm taller than its predecessor, a height increase that the brand hopes will maximise its presence on shelves.
World Aerosols spoke to Ardagh sales manager aerosols, Markus Danne about the 20 year collaboration with Beiersdorf about the process...