The US Women’s National Soccer Team has agreed a partnership with Secret Deodorant for 2019.
The partnership is an addition to the antiperspirants ‘All Strength, No Sweat” campaign, which honours ‘barrier-breaking’ women who pursue their passions without “sweating” the obstacles in their path.
Secret states that the partnership celebrates “the strength, perseverance and unity exhibited by the team, both on and off the field” and to mark the partnerships launch, has debuted “Cheer for Each Other”.
The “Cheer for Each Other” video depicts the importance of women’s support of one another and was created by an all-female creative and production team.
Sara Saunders, associate brand director at Secret said, “As a leading brand for women, Secret believes that cheering for other women and teamwork will lead to progress.”
Saunders added, “The U.S. Women’s National Team embodies this spirit and continuously tackles high-stress moments and fights for female advancement without breaking a sweat.”
Secret is asking women to share their own personal “All Strength, No Sweat” stories and moments of cheering for each other for a chance to score tickets to a WNT game. The winner of the most inspiring story or moment will be selected to win a trip with five friends to watch the WNT, receive a behind-the-scenes locker room tour and a meet and greet with players at one of their upcoming matches.