LUXE PACK Monaco, the luxury packaging trade show, will be renamed LUXE PACK WORLD from its 2027 edition, organisers have announced.
The event, which includes aerosol and dispensing suppliers among its exhibitors, will continue to take place at the Grimaldi Forum in Monaco, with the next edition scheduled for 4–6 October 2027.
The name change comes with an expanded international recruitment drive, with organisers targeting luxury and premium brands across Europe, Asia, the Americas and emerging luxury markets.
Fabienne Germond, LUXE PACK Shows Director, said the rebrand reflects the event's international reach and ambition as the luxury packaging sector continues to globalise.
Organisers say the event's content programme will be restructured around three areas: strategy, innovation and design, covering market trends, sustainability, new materials and technologies, and traceability, alongside the existing product-sourcing focus.
The show will retain its selective entry policy, with free entrance reserved for brands. According to organisers, 88 per cent of attendees currently come from the luxury and premium sector, and audience qualification criteria will be tightened further for the rebranded event.
A year-round digital platform is also planned to connect exhibitors and brands outside the three-day event, alongside curated introductions and matchmaking meetings intended to help exhibitors identify relevant business opportunities before and during the show.
