Secret Deodorant has announced a nationwide casting call for its new campaign, “All Strength, No Sweat.” The deodorant company will also launch four new products alongside the campaign.
10 women will be enlisted to tell their personal stories of strength and fortitude in a series that will air across the US Secret states that the campaign will be ran on digital and its social media channels throughout 2019.
Secret’s associate brand director Sara Saunders said, “As a leading brand for women, Secret knows that women are strongly and boldly taking on high-stress moments, relentlessly pursuing progress for themselves and other women, and courageously pushing through barriers on a daily basis.”
Saunders added, ”Not only does Secret work to protect them from the physical sweat they may face in the process, we as a team are committed to telling real stories from women that will inspire all women to stand up and take pride in their strength.”
A new Secret Aluminium Free Deodorant, new Secret Body Cleansing Wipes, new Secret Clinical Strength Fast Acting and new Secret Clinical Strength Night Treatment are to be released throughout February.