Native launches Whole Body Deodorant

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Native, a clean personal care brand, has launched a new category extension, Whole Body Deodorant, which brand owner P&G said features deodorant sprays and classic deodorant sticks to deliver new ways to fight odour.
Native Whole Body Deodorants are designed to be tough on odours with clinically-proven 72-hour odour protection, while being gentle on sensitive skin and sensitive areas, according to the corporation.
Native continues to invite consumers to lean into clean formulations without compromising on effectiveness with its newest launch, said P&G.
Both deodorant formulas are dermatologist-tested, apply clear on skin, and are made without aluminium salts, parabens, baking soda, dye or talc.
The deodorant comes in four scents: coconut & vanilla; cucumber & mint; lilac & white tea; unscented (stick only).
“We want to empower people to feel confident in their own skin, even during moments when life, well, stinks,” said Vineet Kumar, CEO of Native. “We’ve found that consumers are having to solve for normal body odour with compensating behaviors like multiple showers, changing clothes in the middle of the day, keeping distance from others, or using products that are not designed to address odour at the source. Native’s Whole Body Deodorants offer an easy and effective way to protect from BO, while boosting confidence so you can go about your day smelling good.”

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