L’Oreal USA to open second HQ in California

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L’Oreal USA will open a second company headquarters (HQ) in California next year.

A major milestone for the L’Oreal Group’s largest subsidiary, L’Oreal USA’s second HQ will bring together the teams from its California-based brands – NYX Professional Makeup, Urban Decay and Pulp Riot, which are currently based at three different locations – into one state-of-the-art creative campus.

The second HQ, which will be located in El Segundo, will also house L’Oreal’s first-ever west coast-based Professional Products Academy. This will offer world-class education and connection to the professional beauty community in Los Angeles and across the country. From advanced hair styling techniques and skills training to certification classes, the academy experience aims to grow, inspire, and develop salon partners and the beauty artists of tomorrow.

A strategic market for the company, L’Oreal USA has been expanding its California footprint over the last decade. With more than 100,000 square feet of indoor and outdoor workshops on a 25-acre park-like campus transformed from an aerospace manufacturing site, the second HQ will be built to accommodate the firm’s future growth plans.

“We are fortunate to be in a position to invest in the expansion and future of our business,” said Stephane Rinderknech, president and CEO of L’Oreal USA.

“California has become a global stage for creativity, innovation, trends, diversity and talent in the beauty industry and, as a result, it has become a driving force of our business. We are excited at the prospect of our brand teams coming together to build the future of beauty in the Los Angeles area.”

Built to reflect the firm’s new hybrid working model, the second HQ will allow employees to move ‘seamlessly’ between in-office and remote work. In August last year, L’Oreal USA announced a permanent hybrid work approach, allowing eligible employees to work 40% of their time (2 days per week) remotely each week.

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