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India’s GCPL partners with insecticide association to tackle plastic waste

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Indian household insecticide manufacturer Godrej Consumer Products Limited (GCPL) has teamed up with industry body Home Insect Control Association (HICA) to promote safe disposal of plastic derived from insecticide products, including like liquid vapourisers and aerosols.

The initiative was inaugurated by Sunil Kataria CEO for India & SAARC at GCPL and Jayant Deshpande, secretary and director of HICA, who unveiled a drop-box at Godrej One campus in Vikhroli, Mumbai, India.

According to estimates from the Central Pollution Control Board, 26,000 tonnes of plastic is created every day in India, of which around 40% remains uncollected.

With this in mind, the threat posed by plastic waste from household insecticide products including aerosols, the Ministry of Agriculture and Central Insecticide Board has been promoting the safe disposal of such products and their packaging.

As part of this focus, HICA will partner with companies who are members of the association to implement methods to collect used liquid vapourisers and aerosol cans for safe disposal.

GCPL, which is a key member of HICA, will set up plastic waste collection boxes across other units, offices and factories as part of the effort to combat plastic waste.

Commenting on the initiative, Kataria said: "At GCPL, it is our constant endeavour to minimise the environmental impact and ensure all are products are safe. As market leaders in the household insecticide category, we want to facilitate consumer awareness regarding proper disposal of plastic waste arising from HI products. Through our partnership with HICA for this initiative, GCPL's aim is to inspire a movement amongst our employees, associated parties and consumers to bring about a behavioural change towards safe disposal of aerosols and liquid vapourisers."

HICA’s Deshpande added: "Through this initiative undertaken by HICA and its members, the objective is to shape the right behaviour and encourage the citizens to bring and deposit the empty PET containers, aerosol or even plastic containers into collection box for proper disposal. HICA believes our partnership with GCPL for this initiative will encourage other HICA member to take next step. We are also evaluating approaching select malls in important urban centres for continuing such plastic/container collection activity so as to fight for effective management of plastic waste."

The collection boxes will be picked up by HICA for safe disposal with the help of third-party experts.




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