The German consumer goods giant is pouring investment into its North American operations, signalling a decisive shift in growth strategy. Henkel has set out its stall in North America with two significant strategic moves in quick succession: a $70 million (€60.9 million) research and development campus in Connecticut, and a deal to acquire Not Your Mother, one of the US’ fastest-growing hair care brands. For a company whose consumer portfolio spans laundry detergents, adhesives and personal care, the announcements together paint a clear picture of where Henkel sees its next chapter unfolding. A campus built for collaboration The centrepiece of Henkel’s North American investment is a new Centre of Research & Development in Trumbull, Connecticut, representing the company’s largest non-manufacturing capital outlay in the region for a decade. The campus will consolidate three separate Connecticut R&D sites into a single, purpose-built hub designed to accelerate the pace of product development across the company's consumer brands division. The project will span three buildings across more than 10 acres, totalling in excess of 110,000 square feet of interior space. It is...
Henkel doubles down on North America
