Global exhibition organiser Easyfairs has acquired a majority stake in Italian packaging exhibition, Packaging Première. The high-end event, which takes place on 26-28 May 2020 in Milan, is a ‘selective’ exhibition dedicated to luxury packaging manufacturers, designers and international brands.
Packaging Première has expanded rapidly since its launch in 2017, with its 2019 event welcoming 242 exhibitors and 6,700 visitors. Exhibitors cover a range of industries from fashion and cosmetics to food and wine.
Easyfairs’ UK & Global team will work with Packaging Première’s existing management team, which retains a stake in the event. Together, the companies will share expertise to continue the exhibition’s success. Matt Benyon, CEO of Easyfairs UK & Global said: “We are absolutely delighted to bring this impressive event into our growing packaging portfolio; the quality of the exhibition and the market in which it operates has absolute synergy with the shows we run across Europe and represents the same values.
“We have a strong reputation already across the global packaging market, especially in Europe, and this helps us build that reputation further into Italy and will provide a springboard for other events and launches in the region. I am very much looking forward to working closely with the Packaging Première team to share best practices and develop this great event further.”
This latest acquisition is the 31st annual event in Easyfairs’ growing packaging portfolio and follows other major takeovers in recent years including ADF & PCD and the Pentawards. The company’s portfolio of packaging events includes brands such as Packaging Innovations, Luxury Packaging, Label&Print and Empack.
“I am very proud of what we have already achieved with this event,” said Packaging Première founder Pier Paolo Ponchia, “it is a special community with which I am delighted to be closely involved. The partnership with Easyfairs will enable us to take the show to the next level, by benefiting from a wider infrastructure and global network of events. I am very excited about the future of this collaboration!”