Dove has launched an upgraded Advanced Care deodorant range combining antiperspirant protection with skincare actives, available in both aerosol and roll-on formats across Australia.
The new formulation integrates Pro-Ceramide Serum and Hyaluronic Acid to hydrate and repair the skin barrier whilst delivering 72-hour sweat and odour protection.
The launch responds to shifting consumer priorities in the deodorant category. Sensitivity is now the third highest concern for deodorant users, up 12 per cent over five years, with nearly three in ten Australian women battling both heavy perspiration and sensitive skin. Shaving habits compound the issue—72 per cent of Australian women shave weekly, removing up to a third of skin in the process, making post-shave irritation a genuine concern.
Dove's formulation targets these intersecting needs through post-shave skin barrier repair, engineered to restore moisture barriers and boost natural ceramides whilst soothing irritation. The expanded range spans six premium fragrances: Original, Pomegranate and Lemon Verbena, Acai Berry and Waterlilly, Coconut and Jasmine Flower, Passionfruit and Lemongrass, and Apple and White Tea (IGA exclusive).
Mone Go, Dove Brand Manager for ANZ, said the launch reflected a broader shift toward skincare-first approaches in daily routines. "For too long, underarms have been left out of the skincare conversation. With Dove Advanced Care, we're bringing active skincare directly to where it's needed most," she said.
