Aptar Beauty + Home has launched its ‘newest edition of innovation’, Apollo, a two-in-one dispensing aerosol actuator giving consumers greater flexibility of choice in how they use the product. The company received a 2019 ADF Innovation Award for its use of the Apollo actuator in combination with MONAT’s Studio One Strong Flexi-Hold Hairspray. The technology allows consumers to choose between a broad or targeted spray with a simple twist and click between the two.
“Our mission is to provide brands with innovation that addresses multiple needs,” said Lisa Petersmark, vice-president of Personal & Home Care at Aptar. “Apollo is an example of combining a personalised user experience and e-commerce capable packaging needs to create a unique-to-market launch.”
Stuart MacMillan, president of MONAT, added: “MONAT saw a real need to modernise the hairspray category and Apollo enabled us to customise the user experience in a way that’s never been done before. The ability to achieve different styles and holds with one purchase is a game-changer for our clientele.”
With Aptar’s Apollo technology, brands can choose between various spray insert combinations (standard, powder, fan (vertical or horizontal) and/or streamer) across multiple product applications. Apollo features a patented twist to lock actuator, fits a 1” mounting cup and is designed for bag-on-valve or VX valves.