Rossmann uses Salvalco’s Eco-Valve for new deodorant
From April this year, the technology will be used with Rossmann’s deodorant brand, Alterra. Rossman is the first major brand in Europe to utilise the Eco-Valve technology, which uses environmentally-friendly nitrogen propellant.
The company was keen to use Evo-Valve to respond to the increasing demand from customers for more sustainable aerosol solutions to support a healthier lifestyle. The valve also supports the brand’s overall natural ethos and the use of more organic and vegan formulations.
As one of the largest drug store chains in Europe, Rossmann operates in Germany, Poland, Hungary, the Czech Republic, Albania, Kosovo, Spain, and Turkey, with more than 4,000 stores.
“Seeing one of the first product references of Eco-Valve in the market has been incredibly rewarding and certainly marks an exciting time for the Salvalco business,” said Peter Shaw, managing director.
“Our ethos has always been about supporting the aerosol industry with the technology of tomorrow, to achieve a more sustainable future. It’s great to have been able to collaborate with Rossmann and to see Alterra on the shelves.”
Shaw added that Salvalco is “incredibly proud” of the role Eco-Valve is playing in supporting brand owners and retailers in their sustainability goals. He added: “Eco-Valve technology is also enabling companies to be able to make those all-important sustainability messages and product claims on their packaging, which customers are increasingly looking for.
“With interest from other brands gathering pace, we look forward to announcing further product references in the market in the not too distant future, so watch this space. Equally, for those brands keen to find out more, we would be more than happy to help, so please don’t hesitate to get in touch.”
The Rossmann product launch was also supported by Italian contract filler Cosmosol, which helped develop the deodorant’s natural and vegan formulation consisting of organic ingredients and essential oils.