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Paris edition of Packaging Première launches

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The Paris Packaging Week event will expand in 2023 with the launch of a Paris edition of Packaging Première, which focuses on luxury packaging design and innovation for the fashion, accessories, fine food and jewellery sectors.  

Packaging Première will launch at the 2023 edition of Paris Packaging Week alongside ADF, PCD and PLD, the three existing exhibitions which focus on aerosols and dispensing technologies, perfume and cosmetics packaging and premium drinks packaging respectively. 

In 2023, Paris Packaging Week will take place on January 25 & 26, 2023. The date signals a return to the period in which ADF & PCD and PLD traditionally took place and to its position as the first major packaging innovation event of the year. 

In Paris, the event will serve both the French and international luxury products market. Paris is a global capital of luxury brands and while PCD serves the world-leading cluster of beauty businesses around the city, Packaging Première will fulfil the same role for the city's concentration of fashion, accessories, luxury retail and fine food companies. 

The exhibition will be supported by a dedicated conference theatre featuring insight from top designers and luxury brands.

Josh Brooks, event director for Paris Packaging Week, said: "Packaging Première will be a perfect complement to the existing offer at Paris Packaging Week, and will mean the event covers packaging for the full range of premium and luxury products. 

“We already welcome many packaging designers and specifiers from the fine food, fashion, accessories, jewellery and luxury retail markets and we are very excited to develop our offer for this community further. 

"We are also very excited to return to our traditional January time slot in 2023. We have had to move dates many times as a result of the pandemic; but it was always our ambition that, after our unique summer edition in June 2022, we would regain our position as the first meeting of the year and the event that really kicks off the year's innovation projects for our communities."

The 2022 edition of ADF, PCD and PLD, part of Paris Packaging Week, will take place on June 29 & 30 at Paris Expo Porte de Versailles. 

 




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