Living Proof partners with TerraCycle to recycle aerosol products
The partnership will help to support Living Proof’s sustainability goals. By 2025, the Unilever-owned brand has committed to decreasing its use of virgin plastic in global packaging by 50%; increasing the use of post-consumer recycled material in its global packaging to at least 50%; and having 100% recyclable packaging worldwide.
To recycle Living Proof’s hair care products, including aerosols, consumers can sign up at TerraCycle, print off a free shipping label and box up their empty product packaging. For every 1lb of packaging recycled through the programme, consumers will get $1 (€0.92) credit on their TerraCycle accounts, which can be donated to a charity of their choosing.