Hair care brand Living Proof has partnered with TerraCycle on two new packaging recycling initiatives. Consumers can now recycle any Living Proof bottles in the US and Canada, including aerosol products.
The partnership will help to support Living Proof’s sustainability goals. By 2025, the Unilever-owned brand has committed to decreasing its use of virgin plastic in global packaging by 50%; increasing the use of post-consumer recycled material in its global packaging to at least 50%; and having 100% recyclable packaging worldwide.
To recycle Living Proof’s hair care products, including aerosols, consumers can sign up at TerraCycle, print off a free shipping label and box up their empty product packaging. For every 1lb of packaging recycled through the programme, consumers will get $1 (€0.92) credit on their TerraCycle accounts, which can be donated to a charity of their choosing.