Kao’s hair salon brand ORIBE launches in Japan

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Kao Corporation has launched its prestige hair salon brand, ORIBE, in Japan, through its subsidiary Kao Salon Japan.

ORIBE is a hair care brand with a strong market presence in top hair salons and department stores across Europe and the US. The brand offers a total of 23 products including styling products, shampoo, hair conditioners, hair masks, and leave-on treatments.

Through this launch in the fifth area in Asia, Kao aims to expand the brand portfolio of its salon business and enhance its customer base in the region.

Founded in 2008 in the US, ORIBE joined the Kao Group in 2018. The brand is present in 40 countries and areas. In the US, the brand offers body care and fragrance products in addition to hair care products.

In Japan, ORIBE will be introduced exclusively to selected salons as a brand proposing a luxury lifestyle. The company will offer a unique brand experience for beauty professionals (beauty writers, stylists, models etc.) to acquire ORIBE fans, improve brand recognition, and establish a luxury brand image.

Kao Salon Japan’s president, Yuichi Akagi, said: “We have decided on its launch, believing that this brand, loved by many celebrities in the US, can propose high-quality, elegant beauty, together with numerous sophisticated stylists in Japan as well.”

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