Easyfairs rebrands ADF&PCD and PLD Paris

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Easyfairs has rebranded ADF&PCD and PLD Paris as Paris Packaging Week.

With the help of London-based design agency, Butterfly Cannon, Easyfairs declared a new chapter for the event, which is popular among packaging innovators in the beauty, aerosol and dispensing systems, and more recently, the premium drinks market.

The colourful and vibrant redesign strengthens the identity of the individual events for their markets while creating a new platform to unite the French and international packaging communities ‘better than ever before’ across Easyfairs’ events in Paris, London and Milan.

“Easyfairs came to us to create a unique and ‘ownable’ brand identity that captured both the precision and passion behind the groundbreaking events,” said Adam Ellis, creative director at Butterfly Cannon.

“Hyper-real photography celebrates the individual characters of the different events and the visceral sense of excitement you get when visiting a live venue, while our bespoke typeface unifies the different events into a coherent family.”

The new branding will be launched for the 2022 edition of ADF&PCD and PLD Paris, which will take place on 29 and 30 June at Paris Expo Porte de Versailles.

With the new look, the event will continue to feature the three highly-focused exhibitions that have become international leaders in connecting and inspiring innovation in their respective communities, said Easyfairs.

Renan Joel, divisional director for Easyfairs’ packaging events in the UK, France, Italy and Switzerland, said: “We are very excited to be opening this new chapter in how we connect the packaging community both in Paris and across Europe.

“Paris Packaging Week and the new identities for ADF, PCD and PLD will create a fresh new experience, both at the live events and across the year through our digital channels, to everyone involved in packaging innovation in the beauty, drinks and aerosol markets.

“Our community has told us that they want events that are more focused and the new branding will reinforce the focused environments that ADF, PCD and PLD offer for suppliers and specifiers to meet, do business and innovate together.

“We believe that the new identities will play a key role in creating even stronger local and international events for the packaging designers, developers and suppliers we serve.”

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