APEAL to announce ‘new vision for recycling’ at virtual event

The Association of European Producers of Steel for Packaging (APEAL) will host a virtual event in February, announcing its new vision for recycling.

The news follows the cancellation of interpack, at which APEAL was due to exhibit. The event, Steel for Packaging Week, is free to attend and will launch on 25 February. It will offer stakeholders from across the packaging value chain the opportunity to understand how steel packaging is helping brands to differentiate, cut waste, and drive sustainable growth.

“Steel for packaging remains one of the most established, familiar, and highly trusted packaging materials,” said Alexis Van Maercke, secretary-general of APEAL. “But not everyone is aware of the full sustainability advantage of cutting waste or recycling infinitely.

“Steel’s unbeatable strength protects products today, minimising damage, loss, and waste at all stages of the supply chain. That’s particularly important in the current drive to save food.

“The unique properties of steel have also helped to achieve a record recycling rate across Europe of 82.5%, but we believe more can be done, which is why APEAL will announce its new vision for recycling as part of its Steel for Packaging Week.”

The event will showcase steel as the model material for a 21st-century circular economy, bringing together expert interviews and insight regarding key initiatives such as the Circular Economy Action Plan as well as presentations examining the European Green Deal and the drive to increase multiple recycling.

“The cancellation of interpack is a great shame, but sadly not entirely unexpected,” said Van Maercke. “However, sustainability remains a pressing concern for the packaging industry and as the global interest in alternatives to plastic continues to grow, the APEAL Steel for Packaging Week will showcase steel as the model material for a 21st-century circular economy.”

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