Alcohol distributor RNDC to support Starco Brands’ Whipshots
The strategic partnership brings a ‘cutting edge’ spirits product to market with a respected distributor. Whipshots, created with global artist Cardi B, will leverage RNDC’s national network, with distribution competencies in retail and hospitality, ensuring a ‘significant’ market presence.
Whipshots is an alcoholic, non-dairy whipped cream that does not require refrigeration and is targeted towards retail outlets and bars.
“We’re excited to bring Whipshots into our portfolio at RNDC,” said Mike Young, RNDC’s senior vice-president of supplier business development, spirits.
“The product is truly one of a kind, and we look forward to supporting the innovation and disruption that Whipshots is poised to bring to the spirits industry.”
Ross Sklar, CEO of Starco Brands, commented: “We conducted a great amount of research at this level and couldn’t be more excited to partner with RNDC. RNDC’s overall expertise, expansive network and thoughtfulness when it comes to building brands will be invaluable to Whipshots.
“We are thrilled to join forces to bring this behaviour-changing product to even more consumers.”