US-based Starco Brands has announced the upcoming launch of a new vodka-infused, non-dairy whipped cream, Whipshots®, in partnership with artist Cardi B.
Launching later this year, Whipshots will add a “playful shot of sophistication, indulgence and luxury” to any drink or party, according to Starco Brands. As a non-dairy product, Whipshots does not require refrigeration and will be available on the shelf and behind the bar, alongside other spirits.
“Whipshots is poised to change the market and give consumers something new, exciting, and delicious in the alcohol sector,” said Ross Sklar, CEO of Starco Brands.
“By partnering with Cardi B, we are creating a party in a can – bringing life a juxtaposition of luxury and fun in a ground-breaking product with unmatched taste. This is a huge moment for Starco Brands, and we can’t wait for everyone to experience Whipshots.”
Starco Brands engaged Cardi B as a partner of Whipshots and said the artist was “instantly drawn” to the product’s innovation, playfulness, luxurious experience and incomparable taste. Her role will extend to creative direction and working with Starco Brands on Whipshots’ approach to the marketplace.
Cardi B commented: “I’m so excited to join Starco Brands with this incredible opportunity. Whipshots matches my style – over the top, sexy, unique. Together, we’re completely innovating whipped cream and giving it an extra pop. Whipshots is Cardi in a can.”
Starco Brands specialises in innovative branded consumer packaged goods. The firm’s launch product, Breathe, was the first aerosol-powered cleaning product to secure accreditation under the US Environmental Protection Agency’s Safer Choice criteria.