Ball Corporation has partnered with Unilever to produce a football-themed Rexona Maximum Protection aerosol range for the German market, using its Dynamark PRO variable print technology to deliver six distinct can designs within a single production run.
The range was developed as part of Unilever's partnership with the German Football Association (DFB) and features stylised portrait illustrations of the German men's national team, designed around a cohesive visual identity rather than individual photorealistic player portraits.
Dynamark PRO supports variable design elements, colour mixing, half-tone illustrations and complex graphic details, allowing multiple designs to be produced consistently within a single series while maintaining a unified brand identity. During an initial trial period, artwork was optimised to support consistent print quality across the range and strengthen on-shelf presence.
Victoria Marletta, VP personal and home care commercial at Ball Corporation, said the project demonstrated how close collaboration could turn a strong creative idea into packaging that is both visually distinctive and practical to produce at scale, and that Ball was pleased to support a campaign combining creative ambition with the production expertise needed to deliver a high-quality result across the German Rexona range.
Hannan Mölder, category lead deodorant Rexona and AXE Germany at Unilever, said the collaboration allowed the brand to connect with consumers' passion for football in a visually impactful way, and that Dynamark PRO gave the creative flexibility to represent the collective strength of the national team while maintaining the premium quality Rexona customers expect.
Rather than tying the packaging to a single event, the activation is designed as a longer-term, football-focused campaign, with DFB imagery intended to extend brand visibility on shelf over a sustained period rather than around one specific moment.
Ball produces six can designs for Unilever Rexona DFB edition using Dynamark PRO
