Yoga apparel brand lululemon launches range of personal care products

Canadian athletic apparel retailer lululemon has launched a range of Selfcare products, which it describes as being ‘designed by athletes for athletes’.

The products will be available to purchase online, in 50 lululemon stores and studio partners across North America, as well as at Sephora.com.

The personal care line is dual-gender and consists of four products that ‘focus on seamlessly bridging the gap from sweat to everyday life’, the company added.

Current products include a dry shampoo and deodorant, both in aerosol form, as well as face moisturiser and lip balm.

The partnership with Sephora will enable lululemon to reach new audiences; the Selfcare line of products has received the Clean at Sephora seal, certifying that they are free of ingredients such as sulphates, parabens and phthalates.

"Over the years, we've heard the feedback that transitioning from sweat to life isn't always easy,” explained Sun Choe, lululemon’s chief product officer. “lululemon has always been in the work of creating solutions for sweaty problems and our Selfcare line is an extension of that approach. Like our apparel, lululemon Selfcare has been designed with function at its core and created to support guests pre and post workout."

The launch follows a two-year research and development process, during which the Selfcare team spent time with athletes and identified ‘a gap in the transition point from sweat to life’.

The products are available in both full and gym sized options.