Viridor to supply post-consumer plastic to P&G under new deal
Procter & Gamble (P&G) has signed a deal with UK-based recycling firm Viridor to source 200 million bottles’ worth of recycled plastic (high-density polyethylene) over the next five years.
Under the deal, P&G will receive recycled plastic feedstocks from Viridor to produce home cleaning product packaging. Plastic supplied under the deal will be from post-consumer sources. According to Viridor, the company will be able to increase the quantity of plastics delivered to P&G on a year-on-year basis through to 2025.
“Viridor is an established innovator in the area of sustainable packaging,” said P&G purchases group manager Adam Selby. “This collaboration accelerates P&G’s goal to reduce our use of virgin petroleum plastic in packaging by 50%. As a founding member of The Alliance to End Plastic Waste, we are committed to helping to minimise and manage plastic waste and promote solutions like this for used plastics.”
Keith Trower, Viridor’s managing director for resource management, added: “Viridor has been supplying P&G wit post-consumer recycled material for the past three years, with volumes steadily increasing to meet P&G’s growing sustainability targets. Quality control is crucial to our recycling operations – this is how we ensure we can offer manufacturers competitive alternative circular economy stock as opposed to their sourcing virgin stock.”
Viridor has specialist polymer facilities in Rochester and Skelmersdale in northern England, and has invested £65 million in the new recycling and reprocessing centre in Avonmouth near Bristol – the UK’s largest multi-polymer plant. Viridor’s managing director of recycling Simon Hicks added: “Our investment in sophisticated recycling infrastructure will not end here. We have been very clear about our commitment to investment, innovation and collaboration to drive the circular economy in the UK, with this programme reflecting the clear preference for recycled material.”
Under the deal, P&G will receive recycled plastic feedstocks from Viridor to produce home cleaning product packaging. Plastic supplied under the deal will be from post-consumer sources. According to Viridor, the company will be able to increase the quantity of plastics delivered to P&G on a year-on-year basis through to 2025.
“Viridor is an established innovator in the area of sustainable packaging,” said P&G purchases group manager Adam Selby. “This collaboration accelerates P&G’s goal to reduce our use of virgin petroleum plastic in packaging by 50%. As a founding member of The Alliance to End Plastic Waste, we are committed to helping to minimise and manage plastic waste and promote solutions like this for used plastics.”
Keith Trower, Viridor’s managing director for resource management, added: “Viridor has been supplying P&G wit post-consumer recycled material for the past three years, with volumes steadily increasing to meet P&G’s growing sustainability targets. Quality control is crucial to our recycling operations – this is how we ensure we can offer manufacturers competitive alternative circular economy stock as opposed to their sourcing virgin stock.”
Viridor has specialist polymer facilities in Rochester and Skelmersdale in northern England, and has invested £65 million in the new recycling and reprocessing centre in Avonmouth near Bristol – the UK’s largest multi-polymer plant. Viridor’s managing director of recycling Simon Hicks added: “Our investment in sophisticated recycling infrastructure will not end here. We have been very clear about our commitment to investment, innovation and collaboration to drive the circular economy in the UK, with this programme reflecting the clear preference for recycled material.”
