Procter & Gamble has introduced the Secret Whole Body Deodorant collection of aluminium-free deodorants, which it said is designed to be used beyond the pits to tackle underboob, private parts, and even foot odour.
Secret Whole Body Deodorant delivers 72-hour clinically proven odour protection in three different forms: a smooth gliding stick, a water-based cream, and a nitrogen-powered spray.
The collection is gentle on skin, goes on clear, and features expertly crafted fragrances, according to the corporation.
Research conducted by Secret reveals that women often face unspoken concerns about whole body odour.
To address this, women resort to taking multiple showers a day, layering clothes, applying powder, using sprays or perfumes and often avoid being close to others. The fear of odour breakthroughs is an extra source of stress in women’s daily lives, said P&G.
Recommended by four out of five gynecologists and dermatologists, Secret Whole Body Deodorant is made with superior skincare ingredients and is free of aluminium, baking soda, dyes, phthalates, and parabens for 24/7 freshness with daily use.
As a part of the launch, Secret is teaming up with ThirdLove to provide women with 24/7 comfort and freshness. "ThirdLove is known for its inclusive sizing and has gained notoriety for its celebration of every woman’s body, creating styles that embrace and support all shapes and sizes," according to P&G.
"ThirdLove customers trust the brand with their most intimate moments (and parts), making this a perfect partnership for Secret Whole Body Deodorant. Starting February 21, all purchases made on ThirdLove.com will come with a free full size Secret Whole Body Deodorant product, while supplies last."
“Our styles are designed to help women look and feel their best, and Secret's latest innovation is a natural fit for our mission,”said Heidi Zak, co-founder and CEO, ThirdLove.
“We’re a brand that obsesses over the details. And Secret shares our vision of empowering women by designing products for their unique needs.”
“Body odour outside of the armpits is normal and something many women notice at some point in their lives, but is not often discussed,” said Kate DiCarlo, senior communications director, personal care portfolio, Procter & Gamble.
“The Secret Whole Body Deodorant collection is built on over 50 years of experience in formulating products especially designed for women. ThirdLove is a beloved brand founded on celebrating every woman with high quality intimate apparel, and together, we hope to normalize body odor conversations so all women feel comfortable and confident.”
Secret’s Whole Body Deodorant tackles “unspoken body odour concerns”
