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Secret launches new Weightless Dry Spray collection

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Secret has launched a new Weightless Dry Spray collection in the US, featuring antiperspirant and aluminium-free deodorant options.

The fast-acting, instantly dry-feel antiperspirant provides 48-hour sweat and odour protection. The aluminium-free deodorant provides 24-hour odour protection and both are made with ‘freshness-on-demand’ technology.

Secret’s scientists conducted extensive consumer research to launch a revamped collection of sprays with new formulas that not only meet consumers’ evolving personal care needs, but also elevate the spray deodorant experience.

The new collection was redesigned to give women precision protection with a targeted application that gets more product where it is needed, with less cloud. The reinvented Secret Dray Sprays go on weightlessly with no waxes, no alcohol, and no residue.

“Secret is synonymous with protection and that means keeping women fresh all day,” said Dr Maiysha Jones, senior scientist at Procter & Gamble.

“Women shouldn’t have to sweat all-day freshness. The freshness-on-demand technology in the new sprays delivers moisture and motion-activated fragrance bursts to reassure women that their deodorant is still working long after they put it on.

“All day freshness is non-negotiable and we want women to feel confident when they need it most.”

The new ergonomic-grip bottle has a narrow spray pattern that dispenses less cloud. Made with pH balancing minerals and free from heavy waxes and alcohol, Secret Weightless Dry Spray come in four fresh scents, as well as two aluminium-free formulas: Wild Rose & Argan Oil; Vanilla & Argan Oil; Waterlily & Argan Oil; White Peach & Argan Oil; Aluminium Free: Lavender & Hemp Seed Oil, and Aluminium Free: Coconut & Hemp Seed Oil.

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