Rust-Oleum has introduced Rust-O, its first spray paint line created specifically for artists.
Rust-Oleum celebrated the inaugural debut by hosting an evening featuring urban artist Persue, and rising talent, George F Baker III.
The two artists partnered with Rust-O to showcase the new line, as they engaged in a 'spray paint battle' in Los Angeles.
"Rust-O is rooted in imagination, authenticity and a deep respect for the art community,” said Natalie Klemko, product manager, Rust-Oleum. “Innovation has always been at the core of what we do, and now we’re bringing that same passion to street art. This launch is more than just a new product—it’s an invitation for artists to dream big, push boundaries and create without limits.”
"Spray paint is more than a tool—it’s a voice, a movement, and a legacy. Seeing Rust-Oleum step into the street art world with Rust-O is a game-changer. This paint was made with artists, for artists, and I’m honored to be part of a launch that celebrates creativity, community and the evolution of our craft," said Persue.
Artist George F. Baker III added: "Not many can bring 100 years of experience and history and still be willing to break new ground. It is an incredible honour to work with Rust-Oleum and walk with them into the realm of Street Art!"
Rust-Oleum further marked the debut by announcing a new 'Spray It Forward' mural programme, which pairs the power of public art with the creativity of artists and non-profits.
Rust-Oleum introduces its first spray paint line
