Cif Infinite Clean, a new all-in-one spray, uses cutting-edge microbiome technology and probiotics to naturally keep surfaces clean long after application
A new all-in-one cleaner from Unilever Power Brand Cif is using pioneering bioscience technology and the natural power of probiotics to keep homes cleaner for longer.
The new product, Cif Infinite Clean, combines 100% natural probiotics with effective cleaning ingredients.
In a survey of home care insights, 70% of cleaner users said they “would like products to be longer lasting so I didn’t have to clean so often”.
Cif’s new versatile multi-purpose spray is specifically formulated to provide a longer-lasting clean on surfaces ranging from home electronics and worktops to sofas, soft toys and pet beds, long after its application.
With the market for probiotics currently worth $77 billion (€70.12 billion) and increasing consumer trends for cleaning products that have natural ingredients, the global market for probiotics cleaners is expected to grow 9.15% to reach $8.15 billion by 2030.
“We’re challenging traditional cleaning norms and how people think about cleaning their homes by creating a disruptive cleaning product that harnesses the potency of nature’s probiotics, to not just clean our homes but also to provide a longer-lasting clean,” said Eduardo Campanella, Business Group President of Unilever Home Care.
“This is the power of Cif Infinite Clean: an all-in-one product that keeps on cleaning even after you’ve stopped.”
New Cif spray uses microbiome technology
