A new online tool set to ‘transform’ traditional packaging design processes has been launched by LINDAL Group.
The new 3D Aerosol Configurator is hosted exclusively on Lindal’s website where customers can gain access to a suite of ‘sophisticated’ editing and design tools to instantly and easily create 3D aerosol packaging.
The tool allows customers to select any of Lindal’s standard actuators and overcaps with the most commonly used aerosol cans. Different materials, diameters, heights, and shoulder types can be selected to build over 5,000 unique aerosol packaging designs.
“Conventional product design and approval procedures are often long-winded and restrict customers’ design options,” said Kashif Choudhry, marketing manager at Lindal.
“Our concept streamlines creative processes, releases valuable time, and ultimately supports and improved time to market for products.”
The configurator offers research and development, packaging, and marketing teams the opportunity to visualise full aerosol packaging at the very early stages of the design process by easily 3D-modelling potential packaging options.
Each 3D model is fully colour customisable, enabling customers to apply their specific artwork and branding to the can to unleash further creativity and rapidly visualise the final product. Crucially, the configurator removes the complex design practices involved in modelling new packaging, saving valuable time.
The 3D Aerosol Configurator has been beta tested by a group of customers including Cosmosol, Swallowfield, and Maxim. Their feedback has been ‘instrumental’ in addressing key market requirements for the tool, according to Lindal.
“We decided to create our own online configurator and not used standard available platforms for two key reasons,” added Choudhry, “firstly, so we can fully tailor the configurator to the needs of our customers and most importantly, to allow a fully secure platform where confidential designs are stored on Lindal’s server and not third-party servers.”
Cosmetics manufacturer and Lindal customer, Elysée Cosmetics, has already sampled the new configurator. The company’s R&D director in formulation and packaging, Marius Gross, said: “Our team was really impressed with how intuitive the 3D configurator is. We can quickly and easily create various aerosol models in just a few clicks.
“The possibility to visualise the full aerosol, including the actuator, the can, and bespoke artwork, will help us to consider broader packaging options and will accelerate the ideation and design phases. As the first of its kind, we believe that Lindal’s 3D configurator will be a welcome addition to the industry.”