Innovation drives sales for Procter & Gamble’s quarterly report
Multi-national consumer goods firm Procter & Gamble (P&G) has released a report on its results from the first quarter of the 2019 fiscal year.
The company detailed its net sales of $16.7 billion (€14.7 billion) before continuing onto its first quarter breakdowns.
According to the report, P&G’s skin and personal care organic sales increased by double digits, which P&G notes is because of ‘increased innovation’ and ‘marketing investments’.
They also revealed that some of their strong double-digit products such as Safeguard, Olay and Old Spice only saw single-digit growth.
Regarding their health care products, P&G concluded that its organic health care sales increased by four percent.
Fabric and home care products also saw a growth in their sales, increasing by five percent for the quarter.
“We generated strong consumption, organic volume and organic sales in the first quarter. This keeps us on track to deliver our top- and bottom-line targets for the fiscal year,” said David Taylor, chairman, president and CEO of P&G.
“Our focus on superiority, productivity and improving P&G’s organization and culture is driving improved results.”