Gillette partners with basketball youth mentorship programme

Gillette has announced a partnership with Canada's National Basketball Youth Mentorship Program (NBYMP).
Brand owner Unilever said: "The partnership aims to help boys in Canada grow into the best men they can be by providing more access to positive role models and fostering the confidence-building benefits many youth experience when playing basketball."
Gillette will support NBYMP in providing in-person mentorship events and workshops, virtual mentorship services and youth education in under-served communities.
“At Gillette, it’s our goal to provide the men of today and the men of tomorrow with the tools they need to be their best selves,” said Kimberly Legg, brand director, Grooming Canada at P&G. “We are looking forward to supporting NBYMP as they continue to provide youth in Canada with access to positive role models both on-and-off the basketball court.”
“Our goal at NBYMP is to positively impact the lives of youth in Canada and to give back to the next generation,” said Kevin Wilson, founder and president of the NBYMP. “We are thrilled to have Gillette as a partner. Through this partnership, we plan to expand our mentorship and education services across Canada and reach even more Canadian youth.”