CRC Industries is celebrating the 50th anniversary of its flagship brand, CRC Brakleen®, the original aerosol brake parts cleaner.
CRC, a global manufacturer of speciality products and formulations for maintenance and repair professionals and do-it-yourselfers, launched Brakleen in 1971 and it has since become one of the most well-known brands in the sector, the company said.
As far back as the days of the Model-T (Fort Motor Company), auto service professionals struggled to remove oil, brake dust build-up, and grime from brake parts. From soaking parts in buckets of detergents to cleaning parts with petrol, available cleaning methods were inadequate.
With the invention of Brakleen, Pennsylvania-based CRC introduced an effective aerosol solution that allowed technicians to clean components in place, without disassembling brake parts, making the job faster, better, and more efficient.
“Brakleen was truly a revolutionary product,” said Perry Cozzone, CEO of CRC Industries. “It provides an innovative solution to an everyday problem, creating a new category in the market.
“Fifty years later, Brakleen has remained the most trusted brand in that category and grown to become the number one brand worldwide.
“CRC has a rich history of innovation and a core focus on identifying the unmet needs of our customers. Brakleen is one example of our many first-to-market industry-leading solutions.”
Since 1971, CRC has continued to innovate the product line to meet evolving consumer needs. Eight unique Brakleen formulations are now available in the US, including the original chlorinated formula and several non-chlorinated options designed to maximise performance and comply with regulations in all 50 states.
Also on the market is the recently launched Brakleen Pro Series line, featuring enhanced formulations, shop-sized cans, and the patented PowerJet spray nozzle for a powerful cleaning experience.