A recent survey into surface sanitising revealed that leak proof packaging, ease of use, and portability are the top priorities for consumers.
Aptar Beauty + Home conducted a consumer behaviour study in North America to better understand consumer preferences, priorities, and behaviours towards sanitising surfaces while on the go.
Research indicated there is a need for these solutions, as a majority of respondents said they will continue to carry surface disinfectant after COVID-19 is no longer a threat.
Leaking packages are a major pain point for consumers, Aptar’s study found. Over 70% of respondents listed ‘leak-proof’ as their most important feature when using on-the-go surface disinfectants. Locking aerosol actuators can reduce unwanted spills both in consumers’ bags, as well as in product shipments, such as Aptar’s Apollo and Glide actuators.
Ease of use
With over 60% of respondents sanitising surfaces in supermarkets, on public transport and in restaurants, disinfectants must be easy to use. Brands seeking to offer convenience can look towards hoodless twist-to-lock actuators with no cap to remove for a fast and easy dispense, said Aptar. The company recommended pairing with its SheerMist insert for a ‘soft, uniform and quick-drying spray’ that eliminates the need to wipe.
Another option in Aptar’s portfolio recommended for ease of use by the firm is a fine mist pump. EuroMist Heaven provides up to a three times longer spray duration for increased coverage and speed in application – both of which were additional consumer needs highlighted in the study.
In terms of the format, aerosols and pumps ranked well among respondents within choices for portability, with 85% of respondents stating that two-to-three ounce packages would be best for them to take on the go. Additionally, there is a minimal gap in perceived efficacy across various formats, as long as portability demands are met, the study found.
Aptar suggested brands looking to put a ‘new spin’ on their disinfectants can look towards packaging solutions like stilo, which has a stylish look for use in public and dispenses alcohol and aqueous formulas in a range of deluxe travel size formats.