Castrol, an Indian lubricant producer, has announced expansion of its portfolio into the Auto Care segment, with a variety of products.
The new range of products include, Castrol Chain Cleaner, Castrol Chain Lube, Castrol 3-in-1 Shiner, Castrol 1-Step Polishing Compound and Castrol Anti-Rust Lubricant Spray. The company said it will continue to explore inclusion of other Auto Care products to cater to customer needs.
Excited about the launch, Sandeep Sangwan, managing director at Castrol India, said: “Our foray into Auto Care is driven by our intent of moving onward, upward and forward with Castrol. The auto care segment is growing at a rapid pace with today’s consumers being increasingly invested in the care of their vehicles, thereby creating a need for reliable and trusted brands. Castrol’s range of autocare products will cater to this requirement. From fighting rust to dissolving oil and grease, our range is a new way to look after the parts that matter.”
The company said it will leverage on its extensive network of distributors, modern trade partners, e-commerce channels and Castrol Auto service outlets & Bike Points to reach consumers.
With this bold step, Castrol added it reinforces its commitment to innovation, growth and delivering unparalleled value to its partners and consumers.