On 3 September, Alupro welcomed Redditch MP Rachel Maclean and Councillor Matthew Dormer, leader of Redditch Borough Council, to its headquarters.
Alongside taking a tour of the facility in Worcestershire, Maclean and Dormer met with the Alupro team to find out more about the company’s role in helping the UK improve its aluminium packaging recycling rate.
Alupro works in partnership with local authorities, the waste management industry and wider packaging sector to stimulate the UK’s collection infrastructure. In addition to representing the industry on issues of government policies and legislative development, Alupro manages information and education campaigns to encourage participation in recycling schemes.
During the visit, the team discussed the circular properties of aluminium and highlighted the positive impacts of its MetalMatters and Every Can Counts initiatives, which helped the UK to reach its highest ever aluminium packaging recycling rate, despite the pandemic.
Tom Giddings, Alupro’s general manager, explained the organisation’s support of the Environment Bill and views on the introduction of a well-designed deposit return scheme.
“It was a pleasure to welcome Rachel Maclean MP and Councillor Matthew Dormer to our Redditch headquarters and collectively explore some of the most important issues facing the packaging industry,” said Giddings.
“With a clear interest in reducing plastic waste and tackling marine pollution, it was great to speak to Ms Maclean about the infinite recyclability of aluminium and its driving role within the circular economy.”
Maclean said she was “hugely impressed” by the company’s efforts in the recycling sector.
“As an important organisation located within my constituency, I first met with the Alupro team in 2018 and was hugely impressed with the organisation’s diverse range of consumer engagement programmes and commitment to improving the UK’s aluminium packaging recycling rate,” said Maclean.
“With several government policies set to impact the packaging industry over the coming years, it was fascinating to reconnect with Tom and the team to discuss the positive impacts that these could have and understand how legislation can act as an enabler to realising a circular economy for packaging materials.”