Alupro launches campaign to boost festive recycling rates

Alupro has launched its Christmas 2024 campaign - Santa’s Little Recyclers. Designed to help local authorities boost recycling rates, the programme calls for households to recycle more aluminium packaging, including empty aerosols, mince pie cases, drink cans, wrapping foil, chocolate foil and metal closures on bottles.
UK households dispose of millions of tonnes of packaging during the festive season. With aluminium able to be recycled again and again, residents can help to contribute to a more circular economy by following best practice guidance during one of the busiest consumption periods of the year.
To maximise recycling rates, Alupro has produced a suite of dedicated resources for local authorities, including an animation, as well as a range of static images for use on social media and in local advertising campaigns.
The campaign is also being supported by radio advertising on Heart Christmas, as well as with print placements in Delicious and Sainsbury’s Magazine throughout December.
"We’re keen to support local authorities and work together to boost recycling rates,” said Tom Giddings, executive director of Alupro. “The festive season is an ideal time to spread awareness about recycling as those Christmas treats increase the amount of aluminium packaging in the house.
“We hope to encourage UK households to take the time to sort and separate. After all, by making small changes, we can all enjoy a more sustainable Christmas.”