Suave Brands Company has added 34 new products to its portfolio.
The new products include hair bonding technology, dry shampoos, an upgraded men's care range and anti-perspirant deodorants.
According to the company, this launch reinforces Suave's commitment to giving consumers more for less.
Some of the products include dry shampoos in three variants, which Suave said deliver instant refresh, volume, and invigoration, working as well as Kérastase+.
New Heat Protection Spray shields strands from heat damage against temperatures up to 450°F are also available.
For men's care, three new anti-perspirant deodorants provide 48-hour odour and sweat protection.
For women, reformulated anti-perspirants include 20% more sweat-stopping power, according to Suave, with aluminium-free options available.
"At Suave, we believe everyone deserves great beauty products—without overpaying," said Rachel Behm, Suave Brands Co. SVP of Marketing. "We're taking innovation to the next level, bringing high-performance formulas that compete with luxury brands at a fraction of the cost. With 34 new products launching now, we're making salon-level results available for under $5."
Suave launches 34 new products
