ROCOL secures Vegan Trademark for 45 products
According to Vegconomist, ROCOL, which also produces aerosol products, claims to be the first lubricant and maintenance product manufacturer globally to secure the trademark, first introduced in 1990 by The Vegan Society.
ROCOL is looking to cater to the ‘exploding’ number of plant-based food producers across the world, and said the registration will help food manufacturers reinforce their vegan credentials. The firm has secured the Vegan Trademark for its FOODLUBE and PUROL ranges. The range also has ISO 21469 certification, Halal, Kosher, alongside NSF approvals and accreditations.
“Data from SmartProtein/Nielsen reports 73% growth in sales of plant-based food in the UK between 2018 and 2020,” said ROCOL’s food and hygiene segment specialist, Andy Howard, “and 63% growth in sales of plant-based meat alternatives as consumers reduced their meat consumption or switched to vegan, vegetarian or flexitarian diets.
“According to The Vegan Society, more than 90% of vegans and vegetarians look for vegan verification on the products they buy, and 85% believe that third-party certification is important.
“The Vegan Trademark is the most recognised mark globally, and this is why we sought to register products from our FOODLUBE and PUROL ranges.”