Shiseido Company has promoted Ron Gee to the position of president and CEO of Shiseido Americas.
A nearly 20-year veteran of the beauty industry, Gee has overseen businesses across all categories, including makeup, haircare, skincare, fragrance, and in all channels, including luxury and prestige, mass market, and salon.
Earlier in his career, Gee served in various financial leadership positions at L’Oreal USA, working on brands such as Garnier, Maybelline, Giorgio Armani, Ralph Lauren, and Yves Saint Laurent.
In addition to his role as CEO, effective 1 July, Gee will continue to serve as global M&A leader for Shiseido Group. Gee previously served as interim CEO and as CFO, having held the latter position since 2016. He will continue to report to Masahiko Uotani, president and group CEO of Shiseido Company. Gee’s replacement as CFO is expected to be announced imminently.
As regional CEO, Gee will be responsible for driving Shiseido Americas’ strategic vision, as well as strengthening the region’s organisational structure, optimising operations and championing its ambitious business objectives.
Gee will continue to lead a dynamic portfolio of prestige beauty businesses and will assume global brand holder responsibility for Shiseido Americas-based brands including bare Minerals, BUXOM, Drunk Elephant, Laura Mercier, NARS Cosmetics and Tory Burch Beauty, as well as oversight of the region’s shared service functions. He will also lead the firm’s commercial businesses in the US and oversee subsidiaries in Latin America and Canada.
“I am honoured to have been asked to take on the Americas CEO position on a permanent basis,” said Gee. “Since joining the company as CFO five years ago, I have developed a deep respect for Shiseido’s commitment to quality, innovation, our consumers, and most importantly, all of our people.
“At Shiseido Americas, I have experienced first-hand the dedication and passion of the organisation that I now have the privilege to lead, and I am more motivated than ever to continue the important work we do every day.
“With the support of the executive leadership team, I look forward to building on the success of the Americas region to become even stronger as we position ourselves to win in a post-pandemic landscape.”