Precision Valve Corporation (Precision), a leader in the production of aerosol valves and dispensing solutions, has unveiled its new website.
The updated website forms part of Precision’s new communication strategy. According to the firm, its original message, based on ‘offbeat and humorous visuals’, was initially intended to address the firm’s existing and potential customers in a ‘direct and assertive manner’. The company’s slogan, ‘It all starts with you’, is now emblazoned on its website. The message is said to be a ‘fitting summary’ of the company’s strategy, to put the customer at the heart of its initiatives.
“After this first phase in trade magazines and trade shows – meant to be a little surprising in a somewhat traditional aerosol industry – the new version of the website will go further and start answering the main questions of the company’s customers and prospects,” the company said in a statement.
Alexandre Basson, marketing, strategy and business development director of Precision, said: “Placing you – customers, prospects, visitors – and the answers to your expectations at the centre of the group’s communication has become a matter of course for a company that has been reinventing itself since its acquisition in 2018, and where all strategic decisions are now taken by trying to anticipate your needs. This is what tends to illustrate the new keywords, ‘Your safety, your serenity, your solutions’.
“The launch of the new website will also be an opportunity to renew our paper communication in the next few days and thus align all our communications with you, and the solutions that Precision intends to bring to you.”
Precision has around 1,500 employees, with 17 facilities operating in 15 countries on 6 continents.