NIVEA’s new deodorant range features Salvalco’s Eco-Valve

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The Salford Valve Company (Salvalco) has announced the implementation of its Eco-Valve technology in NIVEA’s Naturally Good deodorant range, following its previously announced collaboration with Beiersdorf.

Nivea is the first global brand to go to market with this sustainable aerosol valve from UK-based Salvalco, spearheading this new aerosol technology for the skincare industry.

Used specifically within Nivea’s ‘Eco Deo’ product lines, such as the Naturally Good deodorant range, Eco-Valve replaces the need for hydrocarbon propellants with compressed air and inert gases such as nitrogen, with the benefit of avoiding harmful emissions.

Salvalco’s technology is enabling brands like Nivea to meet the rise in consumer demand for more sustainable aerosol solutions to support a more climate-friendly lifestyle. The Eco-Valve is also compatible for use with more natural formulations, allowing brands to provide a holistic eco-solution for their consumers. With Nivea’s Eco Deo formulation, Beiersdorf is using ingredients of 95% natural origin.

“Seeing a global, market-leading brand such as Nivea utilising the Eco-Valve technology is an incredibly proud and pivotal moment for the Salvalco business,” said Peter Shaw, managing director of Salvalco.

“It is a real testament to both the quality and performance of Eco-Valve in providing a remarkably effective and sustainable aerosol solution.

“We are also very proud of the support and close relationship we have developed with Beiersdorf. Without the intense collaboration, this would not have been possible.”

Michael Becker, head of global packaging R&D at Beiersdorf, commented: “I am very pleased to support that we have made significant progress on our sustainability journey in the past months.

“We share a vision of a climate-positive future with our partners at Salvalco and are excited to deliver more eco-friendly aerosol products to our consumers.”

With the product assortment hitting retail shelves across Europe now, the ongoing collaboration follows investment in Salvalco from Beiersdorf’s venture platform, OSCAR&PAUL Beiersdorf Venture Capital in 2020.

Shaw added: “Interest in the valve is certainly gathering pace, which is incredibly rewarding to see and we welcome anyone keen to find out more about how Eco-Valve might benefit them to get in touch.”

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